Milo - Recharged All Day, Everyday Day

Project Overview: Along with the Small Pack commercial that Ogilvy approached us with, we were tasked with creating a commercial for Nestlé’ age old Milo pack that we’ve all known and loved since we were in our school days. All we had to do was capture those exact school days we went through. From a basketball game with friends, study groups and a Rugby match with a sensational touch down. Production Treatment - Keeping in line with the Small Pack, we had to keep the colours poppy with the brand’ memorable green. This was a challenge especially since we were working with three different scenarios. Fatigue and exhaustion was shown through subdued lighting and character expressions, to show the contrast of before and after Milo.