Milo | Energy Range

Reworking something familiar always comes with its own challenge. For this MILO commercial, we revisited past campaign footage and carefully reassembled it with new visuals to create a piece that feels refreshed. Staying true to an established brand identity while adding a new layer of storytelling required a considered balance. The commercial brings together the full MILO product range within a single, cohesive narrative that was designed to feel seamless rather than segmented. Developed in collaboration with Ogilvy, the final piece is driven by a distinctive soundtrack that’s intentionally memorable, adding to the overall recall and energy of the video. A project that pushed us to think across both continuity and creativity.