Magic | Meka Thamai Magic Eka!

Project Overview: Magic's Ice Cream wished to revive its household name in ice cream cones with a fun and vibey film that reached todays viewers as the new year approached, making it a tactile campaign to launch for the next summer Project Treatment: Adding a modern look and feel to it, production was most carried out in post with stop-motion graphics and hand drawn doodles to give it a playful and colourful vibe paired with a modern electronic jingle track infused with the age old ice cream truck tune that would be reminiscent with Magic's brand.